We've all dreamed of owning one of Bottega Veneta's captivating bags, but how much do we really know about the brand behind these impeccably designed masterpieces?
Founded in 1966 in Vicenza, Venice, by Michele Taddei and Renzo Zengiarò, Bottega Veneta has roots that trace back to the heart of Italy, with its current headquarters in Milan. The name, translatable as "Venetian shop," already evokes an aura of beauty and tradition.
Bottega Veneta's uniqueness lies in its logo-free approach from the outset, with the slogan "Your initials will be enough." A bold concept that has proven to work splendidly in creating a recognizable brand.
The peak of success for Bottega Veneta was reached in the 1980s with the renowned woven leather design, known as "intrecciato." This particular style, where leather threads are skillfully woven, contributed to creating pieces of extraordinary durability and beauty.
In 1980, the brand gained international visibility thanks to style icons like Lauren Hutton, who flaunted the Intrecciato Veneta Pouch in the movie "American Gigolo," and the short film by Andy Warhol, "Bottega Veneta Industrial Videotape."
After a period of decline, Bottega Veneta decided to diversify its offerings by introducing jewelry, sunglasses, perfumes, luggage, clothing, shoes, and other leather goods.
In 2001, the brand became part of the Gucci Group, now known as Kering, with the arrival of creative director Thomas Maier. He helped refocus attention on the brand's roots and doubled and tripled profits, becoming Kering's second source of income after Saint Laurent.
After 17 years of success, Thomas Maier passed the baton to the young designer Daniel Lee. With his fresh vision, Lee maintained the focus on logo-free products based on simplicity but also introduced his personal touch. His creation, the Pouch, became the brand's best-selling bag, marking the beginning of the "New Bottega Veneta."
In 2021, Daniel Lee announced his resignation, paving the way for Matthieu Blazy, former director of creative design, as the new creative director. Today, Bottega Veneta continues to dominate the fashion scene with its modern and refined elegance. A brand that has evolved over time, remaining faithful to its heritage while never losing sight of innovation.